Acts of counterfeit and fraud have unfortunately become prevalent in the United States, particularly around food and beverage. You might ask why are counterfeit food and beverage such a big business? Well, simply because food and beverage IS a big business. The large number of annual sales makes this particular industry an attractive target to criminals. With household budgets under pressure, many buyers are looking for cheaper alternatives without compromising the quality. Brand owners need to be able to fight the fakes, while proving authenticity and legitimacy of their products.