Variable Data for your Beer Label

Variable Data-flexiblepack-printing-manufacturing

Do you want your customers to have a different experience than their friends while still drinking the same beer? Now you can with Variable Data!

Variable Data Printing is a print method that allows brands to create one-of-a-kind labels within a single print run. The label difference can be as slight as a color change or a different message. Giving your customers a different experience can make it more interactive and be a great marketing tool.

One of the most famous variable data campaigns was Coca-Cola’s “Share a Coke” campaign where they printed different names on the labels. This creates emotional connections between the brand and the customers as well as increases loyalty to the brand.

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Some Ideas for Variable Data:

  • Mosaic: Your microbrewery, brewpub, or macro brewery has a loyal fan base. Reward your fervent fans (and entice new ones) with one-of-a-kind beer labels. Everyone likes getting something special, like your brew in a package design that is 100% unique and collectible. Take advantage of the exciting, sophisticated variable design technology from HP called SmartStream Designer. This advanced software program manipulates ONE design into MANY variations to create an unlimited set of related graphics. This means each package is a one-of-a-kind original.


  • Content: Do you want each of your beer cans to have a different story on them or a different quote? This will get your customer talking about the message you would like to convey on each beer can. Is your brewery hosting a contest where only ten of your customers have a secret message? With variable data, Flexible Pack can print all your regular labels with the special labels in one run.


  • Design: Your brewery’s label must be vibrant and eye-catching to win at the shelf! We’ve been designing and printing high-quality, affordable labels for decades. Similar to mosaic, you can change the design of the beer label any way you would like! Offering unlimited packaging/labeling designs to your consumers is a strategic, fun, and powerful way to differentiate your product on the shelf.

Contact us – let’s get started today!

Our Team

At Flexible Pack, we have a team of in-house designers who are experts in graphic design and digital printing. They can help you design your beer label and think about different ways to include variable data in your project. With over 7,000 breweries in the United States, the beer industry is extremely competitive. Stand out from the rest by teaming with one of our designers to have each of your labels be a little different!