Today, there are enough wine options to satisfy almost every American. That is a lot of Vino!
How can the personality of a winery be reflected through new labels and innovative technology?
Label design is a key factor that drives a consumer to purchase a bottle of the latest Cabernet. Many wine consumers claim to pick their wine only after they're in the store perusing the shelf, meaning shelf advertising is paramount for wine products. Flexible Pack offers solutions that can make your wine product packaging as unique as your blend.
When you partner with our team of talented designers we can:
Our design team utilizes the sophisticated design technology from HP called Mosaic: The Unlimited Design Generator. This innovative software allows us to use one design for a multitude of variations, giving you an unlimited set of related graphics. We do this all while maintaining the integrity of your brand, but also making each package an original work of art.
When tradition and new technology meet. What are the latest trends?
Whether you're creating a design for a new product or grappling with the task of a redesign, there are questions you should ask along the way. The first, does my design grab the attention of consumers? Here's the thing, on a crowded shelf amidst hundreds of bottles of wine, a person can only consider the options they can see. If your label is lacking a stand out design, a consumer may glance right over it to another bottle with a more attention-grabbing label.
Next, you should ask yourself, does my label compel the customer to buy once they notice it? This element is a crucial piece for wine manufacturers to understand. To do so, it's helpful for brand managers to examine market data, such as what parts of the label did consumers like and led them to purchase the bottle. If you're struggling with tradition, but want a standout label, try combining the two. Our Mosaic: The Unlimited Design Generator can take a traditional design and add a bold, exciting aspect to it. The possibilities are endless once the creative juices start to flow!
What to decide for an old famous wine brand?
To stay relevant in today's marketplace, you have to be ready to change with consumer taste, and the wine industry is no different. However, a package redesign can seem like a daunting task for many brand managers. Mainly because redesigns often fail to generate a noticeable impact on the brands' bottom line. This doesn't mean it's impossible for an established brand to launch a successful redesign, you just must know what best practices help deliver the positive outcomes. Here are ways to help with a redesign of an established brand:
Flexible Pack can elevate your redesign and grab the attention of new consumers without jeopardizing your brand awareness. Branding is essential but sometimes a modern twist can surprisingly help your brand to win at the shelf.