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You can make the best tasting beer in the world, but if the label does not catch the consumer’s eye, then it won’t stand out on the shelf. With over 7,000 breweries in the United States, the beer industry is extremely competitive. When a consumer walks past the craft beer aisle, you only have a fraction of a second to catch their attention. Label design and branding are of utmost importance when competing with other breweries. That is why you should work with a printer, like Flexible Pack, because we print high quality and durable labels and we also have a team of 10 in-house designers who will make your brand stand out.
In an industry experiencing explosive growth, how does your craft brew stand out? Taste! Yes, that’s the obvious answer but consumers will only take a swig if you catch their eye, so the rest of the answer is packaging. When it comes to choosing the label printer for your craft beer bottles and cans, there are a few factors to consider.
When you’re continuously looking for ways to be more sustainable, it’s easy to lose your creative edge. It’s like writer’s block, but for sustainability innovation. It’s what has kept so many vehicles running on gasoline and shaped our cities into concrete structures, deserts of plant life. However, this blog post is here to help.
What was it that made you start thinking more sustainable? Is it the non-stop fires scorching California? Or maybe it's the videos of layers of plastic and garbage that scuba divers have been jumping through? Is it the images of seabirds, turtles, and whales opened up with their stomachs full of twisted plastic?
Shrink sleeves have grown in popularity in recent years. There are several reasons that shrink sleeves are a great choice for your seasonal craft beer as well:
Specific cannabis product package regulations and a customized packaging design solution. There are two types of people in the world: those who eat cereal from boxes and those who go for their box-less counterparts.