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When you walk into a liquor store and go towards the craft beer section, you usually see an array of beer cans with colorful labels. Then you think to yourself, which new beer am I going to try today? You keep looking, pick up a can, then look at the label for any content that can tell you about the brand and the taste of the beer. That label with the content is what is going to help you decide what beer you choose. So as a brewery why not try a shrink sleeve that has more real estate on the can than an average label?
Do you want your customers to have a different experience than their friends while still drinking the same beer? Now you can with Variable Data!
The cannabis industry is rapidly growing. In New England alone there are close to 400 cannabis retailers which makes it very competitive to stand out from others. The only way to stand out is to have the best packaging.
You can make the best tasting beer in the world, but if the label does not catch the consumer’s eye, then it won’t stand out on the shelf. With over 7,000 breweries in the United States, the beer industry is extremely competitive. When a consumer walks past the craft beer aisle, you only have a fraction of a second to catch their attention. Label design and branding are of utmost importance when competing with other breweries. That is why you should work with a printer, like Flexible Pack, because we print high quality and durable labels and we also have a team of 10 in-house designers who will make your brand stand out.
Acts of counterfeit and fraud have unfortunately become prevalent in the United States, particularly around food and beverage. You might ask why are counterfeit food and beverage such a big business? Well, simply because food and beverage IS a big business. The large number of annual sales makes this particular industry an attractive target to criminals. With household budgets under pressure, many buyers are looking for cheaper alternatives without compromising the quality. Brand owners need to be able to fight the fakes, while proving authenticity and legitimacy of their products.
When you are shopping at your local grocery store and looking at a product label, there is a strong chance that it is a pressure-sensitive label. This highly versatile label solution is seen on products in all types of industries including food, beverage, health, beauty, home, garden, nutraceutical, medical, and more!
Never underestimate the power of an effective design – they take hard work to achieve but produce amazing results! Each color and shape take careful consideration before it can be prominently displayed as a graphic to intrigue the masses. Once the audience is captivated and the product consumed, word of mouth will take care of the rest. This is also made easy to your consumer when the package is memorable and straight forward enough to describe to others. This process of creating a custom packing design is imperative for any new project. Regardless of how effective, delicious, or nutritious your newest line item is, most consumers won’t bat an eye towards it if the outer shell doesn’t appeal to them.
Do you want your product container to be recyclable and environmentally friendly but at a great cost? Now you can with Flexible Pack!
We're pleased to feature Nicole Andre in this edition of Flexible Pack's Employee Spotlight. We had the pleasure of sitting down with her recently. It was great diving in to learn more about Nicole both professionally and personally.
We're pleased to feature Brendan Van Voris in Flexible Pack's very first Employee Spotlight. During the interview we had the opportunity to hear all about Brendan's baby daughter, Luna.