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You can make the best tasting beer in the world, but if the label does not catch the consumer’s eye, then it won’t stand out on the shelf. With over 7,000 breweries in the United States, the beer industry is extremely competitive. When a consumer walks past the craft beer aisle, you only have a fraction of a second to catch their attention. Label design and branding are of utmost importance when competing with other breweries. That is why you should work with a printer, like Flexible Pack, because we print high quality and durable labels and we also have a team of 10 in-house designers who will make your brand stand out.
Acts of counterfeit and fraud have unfortunately become prevalent in the United States, particularly around food and beverage. You might ask why are counterfeit food and beverage such a big business? Well, simply because food and beverage IS a big business. The large number of annual sales makes this particular industry an attractive target to criminals. With household budgets under pressure, many buyers are looking for cheaper alternatives without compromising the quality. Brand owners need to be able to fight the fakes, while proving authenticity and legitimacy of their products.
When you are shopping at your local grocery store and looking at a product label, there is a strong chance that it is a pressure-sensitive label. This highly versatile label solution is seen on products in all types of industries including food, beverage, health, beauty, home, garden, nutraceutical, medical, and more!
Never underestimate the power of an effective design – they take hard work to achieve but produce amazing results! Each color and shape take careful consideration before it can be prominently displayed as a graphic to intrigue the masses. Once the audience is captivated and the product consumed, word of mouth will take care of the rest. This is also made easy to your consumer when the package is memorable and straight forward enough to describe to others. This process of creating a custom packing design is imperative for any new project. Regardless of how effective, delicious, or nutritious your newest line item is, most consumers won’t bat an eye towards it if the outer shell doesn’t appeal to them.
Do you want your product container to be recyclable and environmentally friendly but at a great cost? Now you can with Flexible Pack!
We're pleased to feature Nicole Andre in this edition of Flexible Pack's Employee Spotlight. We had the pleasure of sitting down with her recently. It was great diving in to learn more about Nicole both professionally and personally.
We're pleased to feature Brendan Van Voris in Flexible Pack's very first Employee Spotlight. During the interview we had the opportunity to hear all about Brendan's baby daughter, Luna.
In an industry experiencing explosive growth, how does your craft brew stand out? Taste! Yes, that’s the obvious answer but consumers will only take a swig if you catch their eye, so the rest of the answer is packaging. When it comes to choosing the label printer for your craft beer bottles and cans, there are a few factors to consider.
During this time of uncertainty, we are choosing to find the positive. One of the ways we’re doing that here at Flexible Pack is through helping others. There are numerous unanswered questions with respect to the recent outbreak of the virus and how it impacts our families, our communities and of course, our businesses.
At Flexible Pack we recognize the collaborative spirit of the craft brewing community. We understand that an important part of the success of small brewers is to receive durable, eye catching labels with quick turnaround times, and to that end we are thrilled to introduce our Craft Brewers Collaborative program!